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This is the inside story of one of those doomed TV pilots, a would-be 1990 sitcom about presidential speechwriters first titled E.O.B., then The War Room, and finally Word of Mouth, developed by the acclaimed writer/producerteam of Bruce Paltrow, Tom Fontana, and John Tinker, fresh off of their Emmy award-winning success St. Elsewhere and in huge demand by the networks. The producers granted journalist Daniel Paisner unprecedented access, revealing for the first time exactly how television gets made… and how it doesn’t.